The Simple Way to Improve Your Golf Game: TaylorMade SIM2.
Do you find yourself struggling to hit a fairway? Or maybe you aren’t getting the distance out of your old driver like you used to.
Don’t you worry, TaylorMade has created the solution that can fix all these problems with their latest innovation, the SIM2 Driver.
Before we dive into this product and the techniques TaylorMade used to market and sell it, I thought you would enjoy a short video to show you what exactly the TaylorMade SIM2 Driver is all about.
Doesn’t that get you fired up and make you want to go out and purchase the hottest driver on the market? I know I wish I could!
Now that we all have a good idea of what exactly this driver can do to help improve your golf game, let us take a look at some of the strategies TaylorMade might have used to develop and market this product.
To start out, just like most companies that produce golf clubs, they know that most consumers are always wanting the newest and best technology. As a consumer of new golf products, I do not want to have to wait a long time to be able to purchase a new product.
I would like to say the average life of a driver for a typical golfer is 1–3 years. For myself, I am one of those people that want to have the latest and best product on the market. Now, my wife might not like that I am like that because I find myself buying new clubs more than I probably should. I mean, who wouldn't want the newest piece of equipment with the latest technology, right?
Now, TaylorMade knows that in order to meet the consumer’s demands, they must always be planning their next piece of equipment and come up with a way to introduce these new products.
In order to create a new product that will attract the eyes of the consumers, TaylorMade needed to conduct an analysis on their older models of drivers and generate ideas to improve the technology.
One of the best ways to create new ideas for a product is through the ideas of real customers!
Luckily for TaylorMade, they sponsor multiple professional golfers that give them feedback as to what they like in the current model and what they can improve on for the newest product. This allows them to continue to create a perfect driver that suits both the needs of professional golfers, as well as those that like to golf for fun.
Take a look at this short YouTube video from Mastery that explains the different levels of New Product Development.
With the life cycle on golf drivers ranging from 1–3 years, TaylorMade, as well as the other golf companies in the world must always be planning and developing a new product to satisfy the consumer’s needs.
“New products, new markets, new investors, and new ways of doing things are the lifeblood of growth. And while each innovation carries potential risk, businesses that don't innovate will eventually diminish” — Adena Friedman
Conclusion:
We all know that many big-name companies, especially golf companies, will always have an abundance of consumers waiting for the latest product to be produced. This does not mean that a company like TaylorMade can put the steps involved in new product development to the side. They must always be planning for the next product and ensure they are staying up to date with technology and resources to continue to compete with their competition.
Check out this link from TaylorMade that describes the production of the SIM2 Driver:
